Rubber B
| Company type | Private |
|---|---|
| Industry | Luxury watch accessories |
| Founded | 2010 |
| Founder | Arnaud Benjamin |
| Headquarters | |
Area served | Worldwide |
| Products | Vulcanized rubber watch straps, Connected straps |
| Website | rubberb |
Rubber B is an American company that designs and sells vulcanized rubber watch straps for luxury mechanical timepieces.[1] It is headquartered in Miami Beach, Florida.[2]
Founded in 2010, Rubber B manufactures its products in Switzerland and is known for developing rubber straps for watch models of brands such as Rolex and Panerai.
History
Rubber B was founded in Switzerland by Arnaud Benjamin. It began producing rubber straps designed as alternatives to traditional metal bracelets for luxury watches.[3]
In April 2011, Rubber B launched its initial collection of vulcanized rubber watch straps. The first straps were designed specifically for Rolex Daytona and Rolex Submariner models and featured a "blocked integration" method.[3] A year later, in 2012, Rubber B introduced rubber straps for Panerai (Luminor models) and Patek Philippe watches, notably the Nautilus.[4]
From 2013 to 2015, Rubber B introduced a strap designed specifically for the Rolex Deepsea Sea-Dweller.[5]
Between 2016 and 2018, Rubber B developed straps for additional watch brands such as Breitling, Omega, IWC, and the Apple Watch.[3] The company also introduced straps compatible with new GMT-Master II and Air-King models, and added bands designed for dive watches.[5]
From 2019 to 2021, Rubber B introduced a new series named "SwimSkin". Rubber B produced SwimSkin straps for several Submariner, GMT-Master, and Daytona models. During this period, Rubber B also developed straps for newer watch models, such as Tudor's Black Bay Fifty-Eight.[3]
Products
Rubber B produces vulcanized rubber straps calibrated for specific luxury watch references, maintaining compatibility with the original deployant. In 2025, Rubber B introduced Rubber B Connected, a series of straps with embedded NFC chips, which are integrated to specific Rolex watch models.[2]
References
- ^ "Essentially Rubber – Innovation". European Rubber Journal.
- ^ a b "Rolex taps Rubber B for connected watch strap". European Rubber Journal.
- ^ a b c d "Rubber B, Giving Rolex An Edge by Launching A Rubber Strap". Business Standard. August 24, 2021.
- ^ "A Deep Dive into RubberB". Wristworthy. April 29, 2022.
- ^ a b "Dive With Style: Rubber B for Rolex Sea-Dweller DEEPSEA". Yahoo.com. March 20, 2021.